This information is critical for determining your proximity to potential customers and your visibility in local search results. Here are the steps to perform a proximity audit: Verify your Business LocationĮnsure that your business location is accurate and up-to-date on your GMB listing. By performing a proximity audit, you can identify any issues with your GMB listing that may be affecting your visibility and ranking in local search results. Proximity AuditĪ Proximity Audit is a process of evaluating the performance of your Google My Business (GMB) listing about your physical location. This information can help you optimize your listing to attract more customers, stand out from the competition, and increase your online visibility. Consider the language and tone of the reviews and look for any patterns in customer feedback.īy auditing your competitors, you can gain a better understanding of their strengths and weaknesses, and identify opportunities to improve your own GMB listing. Reviews play a crucial role in a GMB listing, so take the time to read through your competitors’ reviews to see what customers are saying about them. Take note of any promotions or offers they are using to attract customers. Evaluate their Online PresenceĬheck the competitor’s website and other online assets, such as their social media accounts, to see how they are promoting their business. You can use tools like SEMrush or Moz to see which keywords they are ranking for and how they compare to your ranking. Pay attention to their business name, category, and description. Look at the keywords each competitor is targeting in their GMB listing. Make note of any information that stands out and compare it to your listing. Take a close look at each competitor’s GMB listing, including their business name, address, phone number, website, photos, reviews, and Q&A. Make a list of these competitors and their GMB listings. You can do this by searching for your keywords on Google and noting the businesses that appear in the map pack. Start by identifying your top competitors in your industry and location. The following steps can help you understand your competitors’ strategies and identify areas where you can improve your listing. Audit the CompetitionĪuditing your competitors can be a valuable tool in optimizing your Google My Business (GMB) listing. By understanding what your competitors are offering and what they are doing right and wrong, you can make the necessary changes to your listing to stand out from the competition and attract more customers. Identifying local competitors is a crucial step in optimizing your Google My Business listing. By monitoring your competitors’ Google My Business listings, you can stay on top of any changes that may impact your business and adjust your listing accordingly. It is important to keep an eye on your local competitors regularly, as their Google My Business listings can change over time.įor example, they may add new services, update their hours of operation, or change their contact information. This information will give you an idea of what you need to do to optimize your own Google My Business listing and stand out from the competition. Once you have a list of your local competitors, you can use their Google My Business profiles to see what they are doing right and what they are doing wrong. You can also use tools like SEMrush or Moz Local to get a comprehensive list of businesses in your area that offers similar services or products. One of the simplest ways is to search Google Maps or Google search using relevant keywords that describe your business. There are several ways to identify your local competitors. By identifying your local competitors, you can get a better understanding of what your potential customers are searching for, and what your competitors are offering. Local competitors are businesses that provide similar products or services as you do and operate in the same geographic location as you. Identifying local competitors is an important step in optimizing your Google My Business listing.
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